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Green Branding for Success

By Scott Cooney On March 12, 2014 · Leave a Comment · In Marketing Green

As companies with a sustainability mission, we often find that building, and maintaining, a brand image that is persistent with customers but also congruous with our core values can be a challenge. After all, much of marketing is about getting your message in front of people as often as possible. And what that often means […]

Green Promotional Gifts as Marketing Tools

By Guest Contributor On April 10, 2013 · Leave a Comment · In Marketing Green

In our latest installment in our marketing green category, we take a look at using promotional gifts to market your company. We at GreenBusinessOwner.com have been doing this for years, and we love the results. We’ve printed our logo and brand name on reusable coffee mugs, stainless steel water bottles, and reusable cloth […]

Sustainable business card printing online

By Scott Cooney On October 3, 2012 · Leave a Comment · In Marketing Green

Your business card says a lot about your business, of course…the name, phone, email, website and other critical information, all in one place, help a customer find you and hire you. The logo, color, and design/layout also convey a “feel” about your business that can help engender positive feelings about your business.

If […]

Five Common Green Marketing Challenges and How to Overcome Them

By gboguest On June 23, 2012 · 1 Comment · In Marketing Green

If your business promotes or creates green products and services, green marketing is part of your everyday life. But there are some common problems that occur specifically for businesses which are trying to go green and get their customers to do so as well. As you’re putting together your marketing plan, it’s worth your while […]

Top Ten Green Business Feeds To Follow On Twitter

By Samantha Peters On April 6, 2012 · 5 Comments · In Marketing Green, Sustainability Information

There are several key pros and cons of working in a burgeoning young field such as green business. On the positive side, one of the greatest pros is that the industry is full of opportunity, possibility, and innovation. It’s an exciting place to be. On the negative side, however, green business is not yet mature […]

Green Consumer Preferences

By Scott Cooney On April 2, 2012 · 1 Comment · In Marketing Green

Consumers regularly report being willing to pay a price premium for green products, but it doesn’t always translate at the point of purchase. A recent survey put out by the research group TNS looks at global trends in green consumerism. The firm surveyed over 15,000 citizens in 20+ countries, and found that at least 52% […]

Crowdfunding eco-spotlight: iZen bamboo keyboards and iPad stands

By Scott Cooney On March 25, 2012 · Leave a Comment · In Crowdfunding Eco-Spotlight, Marketing Green

At GreenBusinessOwner.com, we appreciate the concept of crowdfunding. It’s one of the big game-changers in the social entrepreneurship field, helping people not just to raise money for a great idea, but to actually test whether it is, indeed, a great idea. If people will pre-buy your products before you’ve produced them, then it’s likely that […]

Effective strategies for press releases

By Scott Cooney On March 8, 2012 · Leave a Comment · In Marketing Green, Publications

A good press release can take your business to another plane. Any marketer will tell you that PR (public relations) are much more valuable than purchased advertising, just because the public’s perception is more favorable of what it perceives as an independent third party review.

See this article for the elements of a […]

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