A good press release can take your business to another plane. Any marketer will tell you that PR (public relations) are much more valuable than purchased advertising, just because the public’s perception is more favorable of what it perceives as an independent third party review.

See this article for the elements of a successful press release, as well as this downloadable document below. This document covers all the essentials of writing and distributing a good press release. Good luck! I want to hear more stories of green businesses getting great PR.


Effectively Using Press Releases for Your Business

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About The Author

Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on

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