GreenBusinessOwner.com’s green glossary is an ever-growing list of constantly updated key sustainable business terms for sustainability professionals (so don’t mind the date and time stamp above).
If you feel that we’re missing something, we appreciate you letting us know by adding it as a comment at the bottom.
Daylighting – Using natural lighting in buildings rather than artificial light. Obviously an energy saver, but also much more healthy for building occupants than sitting under fluorescent lights all day, as many office workers do. Retrofits of existing buildings with products like Solatubes can help green a building substantially.
Dow Jones Sustainability Index (DJSI) – An index of stocks that are supposedly sustainability leaders in their industries, the DJSI allows us to monitor how good corporate citizens are fairing against their competitors. The DJSI has been criticized on many levels and the criteria are often changing. After all, Halliburton is listed in the DJSI, so how strict can their criteria be for corporate citizenship?
Have a suggestion for a term, organization or concept to add to our glossary? Send it along to info [at] greenbusinessowner.com
Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus