GreenBusinessOwner.com’s green glossary is an ever-growing list of constantly updated key sustainable business terms for sustainability professionals (so don’t mind the date and time stamp above).
If you feel that we’re missing something, we appreciate you letting us know by adding it as a comment at the bottom.
Daylighting – Using natural lighting in buildings rather than artificial light. Obviously an energy saver, but also much more healthy for building occupants than sitting under fluorescent lights all day, as many office workers do. Retrofits of existing buildings with products like Solatubes can help green a building substantially.
Dow Jones Sustainability Index (DJSI) – An index of stocks that are supposedly sustainability leaders in their industries, the DJSI allows us to monitor how good corporate citizens are fairing against their competitors. The DJSI has been criticized on many levels and the criteria are often changing. After all, Halliburton is listed in the DJSI, so how strict can their criteria be for corporate citizenship?
Have a suggestion for a term, organization or concept to add to our glossary? Send it along to info [at] greenbusinessowner.com
Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on Google Plus