Currently viewing the category: "Marketing Green"

Marketing Communications for the Mission-Driven

By On March 8, 2012 · 2 Comments · In Marketing Green, Publications, Sustainable Business Strategy

Can you say what you do in under 15 seconds? If not, you might want to work on your pitch. Networking opportunities are just the tip of the iceberg. The real key is to be so effective in your communications that when you talk to someone at a cocktail party who’s not part of the […]

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Webinar: Public Relations on a Shoestring Budget

By On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green

Press releases and PR
Write effective press releases, and send them to the right people. Plan for 1 hour, depending on Q&A, and bring plenty of questions.

This class will cover:

Getting the right strategy and mindset in place for your public relations campaigns to maximize your long term chances of […]

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Webinar: Market Research

By On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green, Sustainable Business Strategy

Getting to know your customers–no matter their shade of green.
Market research helps you focus your marketing efforts. Plan for 1 hour, depending on Q&A, and bring plenty of questions.

This class will cover:

Free, inexpensive, and more in-depth techniques in market research Identifying target market niches How to hone your […]

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Webinar: Green Marketing Communications

By On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green

Getting the crux of your sustainability goals and business purpose across in clear, simple terms can help you obtain new clients and retain others.

Marketing Communications–Your Lifeline to Success
When asked “What do you do?”, what do you say? If you can’t do it in 15 seconds or less, you risk […]

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How do you “hang up a shingle” if you’re not a brick and mortar business?

By On March 2, 2012 · Leave a Comment · In Marketing Green

Marketing a taco stand is, in a strictly hypothetical sense, simple. You find a place, set up your operation, and hang up a sign that says, “Tacos”. People get it, will likely try out your cuisine, and if they like it, tell their friends and probably yelp about it, too.

Marketing other […]

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Price Premiums for Green Products: How Much Will the Market Bear?

By On March 2, 2012 · 2 Comments · In Marketing Green, Sustainable Business Strategy

It’s plain that many consumers are just fine paying a bit of a price premium for green products. It’s also plain that many others are not. It gets interesting when you look at the stats across industries. In some, a large price premium is common and accepted. In others, the […]

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Customer Loyalty Through Greener Medicine; 2 Key Takeaways of a Recent Survey

By On March 2, 2012 · Leave a Comment · In Marketing Green, Sustainable Business Strategy

Coming into a medical office can cause anxiety for some … and be a calming influence for others. The former is often referred to as “White Coat Syndrome,” where people’s blood pressure is consistently measured higher in a medical office than in a normal setting. The latter tends to occur […]

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