Can you say what you do in under 15 seconds? If not, you might want to work on your pitch. Networking opportunities are just the tip of the iceberg. The real key is to be so effective in your communications that when you talk to someone at a cocktail party who’s not part of the green world, they’ll “get it” immediately, and then be able to tell others about your business later.

This document will help you do just that.
Crafting an Effective Elevator Pitch for Your Green Business

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About The Author

Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on

2 Responses to Marketing Communications for the Mission-Driven

  1. […] out our free publication on how to make an effective pitch for your sustainable business…then practice, and get yourself some great business […]

  2. […] for energy, material use? He searches the site for small business sustainability plans, and finds a marketing communications publication from This is original content, which I could potentially sell (ala DocStoc) to Bob (this particular pub […]

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