While signs point to the evolution of the printing industry toward more eco-friendly solutions, insiders acknowledge that there is still a long way to go. Startups are taking advantage of the trend and creating a niche around green printing.
At the 2012 Green Festival in New York City, I had a chance to sit down with one of the pioneers of green printing, Greg Barber of EcoFriendlyPrinter.com. In this 4 minute video interview, we discuss the printing industry, what makes and qualifies as sustainable printed products, marketing a green business, theater, and even green travel!
(and yes, I know I misspelled his name when I uploaded the video.
Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus