It’s safe to say most people would be hard pressed to remember such a grim economic time as we’re experiencing.  Businesses of all kinds are suffering, and many businesses are cutting back spending on sustainability efforts.

So, the question of the day is, what does the green tinted crystal ball say?  The answer is, of course, it depends.

Some businesses will continue to thrive.  Consumer confidence has plummeted, and even those that don’t need to cut back are reigning in spending on discretionary items.

As with anything, there are two sides of that coin.  For consignment stores, it’s a bonanza, as consumers look at second-hand goods as a way to continue to fulfill their needs while cutting spending substantially.  Those ecopreneurs who decided they wanted to make money by recycling used clothing, sporting goods, printer cartridges, or any number of other goods, the weather is warm and sunny, and the gods of industry are smiling upon them.


There is also tremendous opportunity created by economic downturns.  There are a variety of reasons for this:

Read on…


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About The Author

Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on

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