Will Green Stay Hot as the Economy Cools?
It’s safe to say most people would be hard pressed to remember such a grim economic time as we’re experiencing. Businesses of all kinds are suffering, and many businesses are cutting back spending on sustainability efforts.
So, the question of the day is, what does the green tinted crystal ball say? The answer is, of course, it depends.
Some businesses will continue to thrive. Consumer confidence has plummeted, and even those that don’t need to cut back are reigning in spending on discretionary items.
As with anything, there are two sides of that coin. For consignment stores, it’s a bonanza, as consumers look at second-hand goods as a way to continue to fulfill their needs while cutting spending substantially. Those ecopreneurs who decided they wanted to make money by recycling used clothing, sporting goods, printer cartridges, or any number of other goods, the weather is warm and sunny, and the gods of industry are smiling upon them.
There is also tremendous opportunity created by economic downturns. There are a variety of reasons for this:
Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on Google Plus
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- Green franchise opportunities:
- Healthy Fast Food
- Farmer's Market
- Personal Trainer & Diet Planner
- Juice Bar and Smoothie Café
- Green Building Materials Store
- Permaculture and Urban Farming
- Edible and Organic Floristry
- Energy Efficiency Auditing
- Ecotourism and Sustainable Travel Planner
- Sustainable Coffee House
- Consignment Shop for Kids Clothing & Toys
- Natural Foods Co-op
- Sustainable Food Prep and Cooking Instruction
- Food Plant Nursery
- Mesh Network Telephone and Internet Company
- Drive-thru Coffee Stand & Espresso Shop
- Eco-Friendly House Cleaning Service
- Organic Backyard Garden Landscape Design
- Green Bed and Breakfast (B&B)
- Sustainable Mobile Food Vendor
- Biodiesel Cooperative
- Eco Friendly Pool and Spa Cleaning
- Green Wedding and Sustainable Event Planner
- Organic Farm
- Gift Basket Service
- Pedicab Company
- Used Books Vending Machines
- Organic Day Spa
- Restaurant Food Delivery Service
- Used Bicycle Retailer
- Landscape Maintenance in Arid climates
- Organic Food Delivery Service
- Outdoor Gear Consignment Shop
- Eco Concierge Service and Relocation Specialist
- Organic Community Supported Agriculture
- Sustainable Property Management
- Residential Solar
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