Currently viewing the tag: "Green Business"

Networking events for sustainability professionals

By On March 2, 2011 · Leave a Comment · In Marketing Green

The most powerful tool for marketing your business? You.

Get in front of like-minded business professionals who have the authority to make spending decisions for their companies, and if your communications are strong enough, you’ll likely find your client list growing.

At GreenBusinessOwner.com, one of the things we do in the communities we serve […]

More →

How to Market a Green Business

By On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]

More →

Empowering Employees, Not Laying Them Off

By On February 25, 2009 · Leave a Comment · In Policies of Sustainability, Sustainable Business Strategy

The bad economic news just keeps coming.  Companies are cutting their workforce and their expenses. So your small, green company should, too, right? Not so fast my friend.

Try this: empower your employees. Give them even more reign over your company. Task them with righting the ship. Elevate them, during this time of crisis, to […]

More →

Will Green Stay Hot as the Economy Cools?

By On January 1, 2009 · Leave a Comment · In Policies of Sustainability

It’s safe to say most people would be hard pressed to remember such a grim economic time as we’re experiencing.  Businesses of all kinds are suffering, and many businesses are cutting back spending on sustainability efforts.

So, the question of the day is, what does the green tinted crystal ball […]

More →