Your business card says a lot about your business, of course…the name, phone, email, website and other critical information, all in one place, help a customer find you and hire you. The logo, color, and design/layout also convey a “feel” about your business that can help engender positive feelings about your business.
If you’re working in the field of sustainability and health, you might want to also consider using an eco-friendly business card that is made from recycled paper with soy-based inks, rather than virgin paper and petrochemically-derived inks.
As impacts go, the business card pales in comparison to bigger picture items like whether your business uses renewable energy or grid-tied coal power, of course, but that’s a harder connection for your customers to make, whereas the business card you put directly in their hand has the power to convey more significance….and get more results in terms of customer loyalty.
You can do business card printing online through UPrinting, where you can get eco-friendly business cards direct to your door, with rates as low as $20 for 250 business cards (and deeper discounts with more bulk purchase, of course). UPrinting offers SFI certified recycled paper products and certified soy-based inks:
While SFI certification used to have a fairly bad reputation for greenwashing (it was started as an industry-backed standard that was far weaker than its rival FSC), the ecolabel has made good strides in its criteria and transparency, and now ranks as a good 3rd party eco-label.
Whatever you choose to do regarding your business card printing needs, remember that you never get a second chance to make a first impression, and in marketing a green business, your pitch, handshake, and the business card can help you make great connections…if they’re done right.
Check out our free publication on how to make an effective pitch for your sustainable business…then practice, and get yourself some great business cards!
Sustainable business card photo courtesy of MassDestraction on Flickr Creative Commons
Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus