Currently viewing the tag: "Public Relations"

Effective strategies for press releases

By On March 8, 2012 · Leave a Comment · In Marketing Green, Publications

A good press release can take your business to another plane. Any marketer will tell you that PR (public relations) are much more valuable than purchased advertising, just because the public’s perception is more favorable of what it perceives as an independent third party review.

See this article for the elements of a […]

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Webinar: Public Relations on a Shoestring Budget

By On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green

Press releases and PR
Write effective press releases, and send them to the right people. Plan for 1 hour, depending on Q&A, and bring plenty of questions.

This class will cover:

Getting the right strategy and mindset in place for your public relations campaigns to maximize your long term chances of […]

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Top three PR blunders and how to avoid them

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Public relations can be your most powerful tool in marketing outreach, and it can also be your downfall.

Public relations includes marketing and advertising but sort of supercedes them to include pretty much any communications you have with customers and the general public. For instance, customer support following purchase is a PR […]

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Elements of a successful press release

By On March 2, 2012 · 1 Comment · In Marketing Green

Public Relations is one area where sustainable businesses have a tremendous advantage over conventional counterparts. As cutting edge businesses that are more selflessly focused not just on their profits but on society, the local economy, and the environment, sustainable businesses make a great story for news and media organizations.

How successful can a good press […]

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