Currently viewing the category: "Sustainable Business Strategy"

Interview with Jeffrey Hollender, co-Founder of Seventh Generation

By On March 2, 2012 · Leave a Comment · In Interview, Policies of Sustainability, Start a Green Business, Sustainable Business Strategy

Recently, I (SC below) had the pleasure of conducting an interview with Jeffrey Hollender (JH below), Co-Founder and former CEO of Seventh Generation as well as co-founder of the American Sustainable Business Council as part of our sustainable business strategy series on GreenBusinessOwner.com. Mr. Hollender has a new […]

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Price Premiums for Green Products: How Much Will the Market Bear?

By On March 2, 2012 · 2 Comments · In Marketing Green, Sustainable Business Strategy

It’s plain that many consumers are just fine paying a bit of a price premium for green products. It’s also plain that many others are not. It gets interesting when you look at the stats across industries. In some, a large price premium is common and accepted. In others, the […]

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7 Effective Customer Service Strategies for Green Business: Lessons from Zappos’ Tremendous Success

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Zappo’s, a company founded on online sales of shoes, has always had a culture that was a few degrees off from true north. Succeeding in a crowded marketplace with a business model that most investors would have scoffed at as completely untenable, the company’s success tells us that unconventional sometimes works despite its […]

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Reaching Success…What Then?

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Achieving success is actually not the end of the road. It can merely be another step along the way.

If you ask mission-driven entrepreneurs about their goals, they might say something along the lines of achieving profitability, or creating a new product line with incredible eco-friendly properties, or outcompeting one of the big boys who […]

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Five Best Budget Green Startup Business Opportunities to Start Right Now

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

Looking for gold in them there green hills?

You’ve probably heard that green is gold. While nothing is quite that easy, the business case for green is solid, and its fundamentals extremely strong. A green business is not much different than a conventional business in many ways: you still have to create […]

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Four Proven Ways to Reduce the Carbon Footprint of the Food You Serve

By On March 2, 2012 · Leave a Comment · In Sustainability Information, Sustainable Business Strategy

A carbon footprint is the sum of all the greenhouse gases (like carbon dioxide) we individually produce through the course of our daily lives. Food is a major factor in determining your restaurant’s carbon footprint.
Here’s some tips to help you lower your impact:

1. Find out where your food comes […]

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Two key lessons from the big companies about innovation for small business–from Tim O’Reilly

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Innovation strategies for small business.

Tim O’Reilly, the ‘father of web 2.0’, spoke at the recent GreenBiz Innovation Forum in San Francisco. He described innovation as an imperative, and compared the current state of the sustainability economy to those of the web movement he helped to build (his […]

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