A Great Gift for that Aspiring Eco-Entrepreneur in Your Life

One of the most important reads to foster a global economic transition to a green economy.
–Horst Rechelbacher, Founder of Aveda.


Request your signed copy today for just the cost of shipping ($9). Regular retail price is $19.95.

Build a Green Small Business (McGraw-Hill)


Published by McGraw-Hill, this book will help you grow an eco-friendly business that creates sustainable profit potential!

From organic groceries to fuel-efficient restaurant delivery services and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless.

Build a Green Small Business also gives you:

  • Green Entrepreneur Rules that will get you started on the right foot
  • Marketing, advertising, and networking techniques that build a loyal customer base
  • Valuable resources, including green franchises, contacts, and web links for more information

Whether you’re a novice or a veteran business developer, Cooney points the way to productivity and profitable sustainability strategies you can build into any small business model.

Build a Green Small Business is exactly the kind of solutions-oriented guide we need to help advance the green economy. The book demystifies green business and makes it easy for anyone, regardless of education, experience, or startup capital to start an environmentally friendly business, work for themselves, and contribute to a better world through their career. A real gem!
–Denise Hamler, Director, Co-op America Business Network



Build a Green Small Business” has been the perfect book for my entrepreneurship training program. While I’ve researched a number of books on the Green Economy, I’ve found Scott Cooney’s book to be the most practical for my students. It is not only on my ‘Top 25 Essential Books for Entrepreneurs,’ Build a Green Small Business is simply the best book I’ve found to help my aspiring entrepreneurs find the right business for them. Anyone considering a local sustainable business must pick up this book!
–Boku Kodama, Founder, Urban FIRE


Build a Green Small Business (McGraw-Hill)
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About The Author

Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on

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