Posts by: Scott Cooney

Create Digital Content For the Amazon Kindle and Publish Without Paper

By On March 2, 2009 · Leave a Comment · In Sustainability Information

The promise of the e-book sounded so wonderful. Early e-book promoter billed the electronic documents as a true move to democratize the publishing industry–it sounded appealing beyond belief to anyone who has ever struggled to break into the traditional publishing world. The removal of halfwit agents, screening readers, rejection slips, contracts, and shoulder-chip bearing editors […]

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Inkjet Continuous Ink Supply Systems

By On March 2, 2009 · Leave a Comment · In Green Your Business

An aftermarket Continuous Ink Supply System for your inkjet printer can save you hundreds on your color printing costs and keep dozens of plastic ink cartridges out of the landfill.

Keep in mind that printer manufacturers have varying levels of corporate social responsibility (see our review of Epson’s corporate social responsibility here). Today […]

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Paperless Billing

By On March 2, 2009 · Leave a Comment · In Green Your Business, Sustainable Business Strategy

Going green is not just a trend, it is a smart decision that both consumers and businesses benefit from. Ironically, many of the
environmentally beneficial solutions are also economically beneficial.
E-billing is a prime example of a business solution that works to save
money and the environment.

It can cost hundreds of […]

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The Need for Public Health Insurance Explained

By On March 2, 2009 · Leave a Comment · In Policies of Sustainability

It might be a little on the simplistic side, but this short video boils down the rhetoric, screeching, special interest misinformation campaigns, and astroturf pseudo-movements regarding health care reform into an entertaining and clear message.

The special interest groups want desperately to cloud this issue with Hitler references, made-up statistics, and screaming ill-informed screaming matches, […]

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How to Market a Green Business

By On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]

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Everyone’s Cutting Back, So Why Should You Try to Hook the Big Fish?

By On February 27, 2009 · Leave a Comment · In Sustainable Business Strategy

The recession is a tough time for small business owners.  Conventional logic says to batten down the hatches and prepare for a long, cold winter.  Conventional logic, however, is for conventional thinkers.  You’re an eco-entrepreneur.  So ride the horse that got you here and think outside the box. 

 

In your pool of […]

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Empowering Employees, Not Laying Them Off

By On February 25, 2009 · Leave a Comment · In Policies of Sustainability, Sustainable Business Strategy

The bad economic news just keeps coming.  Companies are cutting their workforce and their expenses. So your small, green company should, too, right? Not so fast my friend.

Try this: empower your employees. Give them even more reign over your company. Task them with righting the ship. Elevate them, during this time of crisis, to […]

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The Greenulus Package

By On February 17, 2009 · Leave a Comment · In Sustainability Information

The Green Economy may be coming.  And it may not.

Barack Obama won his first legislative battle with the Republican minority in congress and passed the Economic Stimulus package he feels is needed to jumpstart America’s economy. 

The package includes money for what many are calling the green economy.  Obama has committed $15 B […]

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