Posts by: Scott Cooney

Teaching Sustainability Through Play

By On March 3, 2012 · Leave a Comment · In Sustainability Information

Many teachers, therapists, and increasingly, sustainability professionals, will tell you that you can show people stats, figures, compelling pictures, and even videos, but perhaps the way many people learn best is through play.

GBO Hawai’i, a new sustainability board game, teaches sustainability in a very entertaining way. In the game, you fend […]

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Tea Party Hypocricy

By On March 3, 2012 · 2 Comments · In Policies of Sustainability

No one can deny the Tea Party has had an incredible influence on American politics. In this 2 part video, we delve into the main reasons their arguments don’t hold water.

 

PART 1

PART 2

The right wing calls it a grassroots awakening. Well…….grassroots groups usually don’t have millions in corporate sponsorships, […]

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Top three PR blunders and how to avoid them

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Public relations can be your most powerful tool in marketing outreach, and it can also be your downfall.

Public relations includes marketing and advertising but sort of supercedes them to include pretty much any communications you have with customers and the general public. For instance, customer support following purchase is a PR […]

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Getting Investment for Your Startup: Is Crowdfunding an Option?

By On March 2, 2012 · 2 Comments · In Start a Green Business, Sustainable Business Strategy

Getting capital for a small business or startup is consistently ranked the #1 challenge facing entrepreneurs. The Obama campaign in 2008 was able to raise large amounts of money through lots of small donations, and was able to outfundraise the well-heeled oil industry-backed Republican party for the first time in history as a result. Can […]

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Biodiesel in your company vehicle: top 5 things to know

By On March 2, 2012 · Leave a Comment · In Green Your Business, Sustainable Business Strategy

Converting a corporate fleet to biofuels is one way to reduce emissions, and improve your corporate social responsibility. Biofuels are not a panacea by any means, but can be locally grown, locally processed, and are completely renewable, helping to break your company’s addiction to oil.

It’s not just good for the […]

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Carbon Measurement, Management, and Reduction for Small Businesses

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Carbon Trust, a not-for-profit company based in the U.K., has launched a new online guide, The Growing Business’ Guide to Managing Carbon. The guide is aimed at giving small businesses the types of capabilities for measuring (and hypothetically reducing) carbon emissions that previously were only available to larger companies with bigger […]

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Improving Customer Loyalty for Mission-Driven Companies by Wisely Focusing Your Marketing Dollars

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

How can a startup in the green economy effectively use its limited advertising and marketing resources in order to get the biggest bang for its buck? Obviously, there is no easy answer, but a recent study published in the Harvard Business Review by a McKinsey and Company Online Marketing Specialist gives companies […]

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Green Event Planning 101

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Planning an event for your company and doing it sustainably can be a fun and interesting way to engage your employees and show that your company is committed to more than just the bottom line. Here, we outline some of her tips for making your events as sustainable as possible–simply and inexpensively.

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