Press releases and PR
Write effective press releases, and send them to the right people. Plan for 1 hour, depending on Q&A, and bring plenty of questions.
This class will cover:
- Getting the right strategy and mindset in place for your public relations campaigns to maximize your long term chances of success.
- How to write an effective press release
- Methods for distribution
- Incorporation of social media tools
See a preview of this class here:
This class and accompanying materials are free!
There are no strings attached, and we’re not upselling anything. This is a free service of GreenBusinessOwner.com, thanks to generous support by our advertising sponsors.
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Scott Cooney
Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on Google Plus
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