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How to Have a Greener Trade Show Experience

By Samantha Peters On April 29, 2013 · Leave a Comment · In Green Your Business

Let’s face it – trade shows are known for the amount of unnecessary waste that they create. Right from the many food samples to those huge number of promotional items – it is a real mess that is not doing any good for the environment. Going green is definitely something that you […]

Social Media Strategies from Dun and Bradstreet

By Scott Cooney On August 6, 2012 · Leave a Comment · In Sustainable Business Strategy

“A lot of small businesses are pushing messages out all the time and not getting any results”, according to Dustin Luther, director of Social Media at Dun and Bradstreet Credibility Corp. “How do you cut through the noise, and put a plan together for yourself that works for your business?”

Cut through the noise

Create […]

Five Common Green Marketing Challenges and How to Overcome Them

By gboguest On June 23, 2012 · 1 Comment · In Marketing Green

If your business promotes or creates green products and services, green marketing is part of your everyday life. But there are some common problems that occur specifically for businesses which are trying to go green and get their customers to do so as well. As you’re putting together your marketing plan, it’s worth your while […]

Webinar: Green Marketing Communications

By Scott Cooney On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green

Getting the crux of your sustainability goals and business purpose across in clear, simple terms can help you obtain new clients and retain others.

Marketing Communications–Your Lifeline to Success
When asked “What do you do?”, what do you say? If you can’t do it in 15 seconds or less, you risk […]

How do you “hang up a shingle” if you’re not a brick and mortar business?

By Scott Cooney On March 2, 2012 · Leave a Comment · In Marketing Green

Marketing a taco stand is, in a strictly hypothetical sense, simple. You find a place, set up your operation, and hang up a sign that says, “Tacos”. People get it, will likely try out your cuisine, and if they like it, tell their friends and probably yelp about it, too.

Marketing other […]

Customer Loyalty Through Greener Medicine; 2 Key Takeaways of a Recent Survey

By Scott Cooney On March 2, 2012 · Leave a Comment · In Marketing Green, Sustainable Business Strategy

Coming into a medical office can cause anxiety for some … and be a calming influence for others. The former is often referred to as “White Coat Syndrome,” where people’s blood pressure is consistently measured higher in a medical office than in a normal setting. The latter tends to occur […]

How to Market a Green Business

By Scott Cooney On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]