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Sustainable Schwag: How To Promote Your Green Business with Specialty Advertising

By Scott Cooney On March 2, 2012 · Leave a Comment · In Marketing Green

Specialty advertising is a popular form of sales promotion designed to increase public recognition of a business’ name.

Companies create various types of merchandise that display their names, logos and contact information — anything from T-shirts, hats and bags to drinkware, key chains, magnets and pens — to try and […]

Elements of a successful press release

By Scott Cooney On March 2, 2012 · 1 Comment · In Marketing Green

Public Relations is one area where sustainable businesses have a tremendous advantage over conventional counterparts. As cutting edge businesses that are more selflessly focused not just on their profits but on society, the local economy, and the environment, sustainable businesses make a great story for news and media organizations.

How successful can a good press […]

Finding Your Green Business’s IDEAL Clients

By Scott Cooney On March 2, 2012 · Leave a Comment · In Marketing Green

As a marketing tool, networking is a great outlet for making ‘ideal’ connections for small businesses. What’s an ideal connection? Perhaps an analogy will help elucidate the term. You’ve probably heard the following saying:

Give a man a fish and you’ve fed him for a day.
Teach a man how to fish […]

Networking events for sustainability professionals

By Scott Cooney On March 2, 2011 · Leave a Comment · In Marketing Green

The most powerful tool for marketing your business? You.

Get in front of like-minded business professionals who have the authority to make spending decisions for their companies, and if your communications are strong enough, you’ll likely find your client list growing.

At GreenBusinessOwner.com, one of the things we do in the communities we serve […]

Business Strategies for Small Green Businesses During a Recession

By Scott Cooney On March 4, 2009 · Leave a Comment · In Marketing Green, Sustainable Business Strategy

Counterintuitive strategies for eco-entrepreneurs during a recession

Everyone’s cutting spending. Everyone’s cutting payroll. Everyone is hunkering down for the Great Depression. Why should your green business be any different?

Here are some counterintuitive strategies for keeping your company strong during this recession.

1. Go over the top with customer service.

Businesses will be tempted to cut […]

How to Market a Green Business

By Scott Cooney On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]

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