Looking to greenify your kitchen or bathroom? Consider custom cabinets from AlterECO – the Sausalito, CA company creates unique, beautiful and sustainable bamboo cabinetry for homes and offices.
The bamboo, wood and other ecologically responsible materials they use are enhanced and protected by premium non-toxic finishes that help contribute to a healthier indoor environment.
Not only are AlterECO cabinets sustainably made and strikingly beautiful, they are designed with your specific needs in mind. Believing that product design should come from a perspective of interconnectedness with the environment, community and life, the B Corp-certified company calls its approach “Sustain” – providing solutions that go beyond the design of the product alone to the holistic design of the space. This approach also offers significant savings opportunities that come from simplification and matching customers’ emotional, visual, tactile and practical needs with responsible solutions.
AlterECO was founded in 1997 by founder Thom Harrison, who says he found “enlightenment” in the then-fledgling concepts of ecological design, green building and conscious business practices that measure success in terms of the “triple bottom line” (people, planet and profit).
“AlterECO was founded on the premise of ecological design alternatives, so the very fabric of the company is green, rather than being simply an afterthought or token product line,” Harrison says. “AlterECO emphasizes education–helping customers understand the importance of responsible design, even if such education leads to less work or the loss of a job (for example, we may suggest that a customer keep their existing cabinets and make simple, low-impact improvements themselves). As such, AlterECO is not a conventional business designed expressly for profit-making, but rather a company with an integrated bottom line that constantly challenges itself to innovate ways to stay true to mission and values while remaining viable as a business concern.
“Sustainability is and must be a constantly evolving objective,” Harrison says, “a journey not only of deep ecology, but also of true compassion and an unwavering commitment to equity and equality for all.”
For gorgeously green and functional solutions tailor-made your home or small business needs, contact AlterECO for more information on their cabinets and services. While AlterECO cabinets are only available in the San Francisco Bay Area for now, the company offers design services nationwide.
Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on Google Plus
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