Posts by: Scott Cooney

Planet Home: the Book and the Business Opportunity

By On March 2, 2012 · Leave a Comment · In Start a Green Business

Recently, I interviewed Jeffrey Hollender, co-founder and former CEO of Seventh Generation about his departure from the company, about his new book, and about what was next for him. Mr. Hollender is a humble hero of the green economy and a man whose work I’ve admired for years. He agreed […]

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Biomimicry’s Example for Your Productivity

By On March 2, 2012 · Leave a Comment · In Start a Green Business

There are a lot of resources out there that characterize what makes a successful entrepreneur. We’ve surveyed many throughout the years and talked to well over a thousand green business owners. One of the most powerful lessons is to think like a natural system. Or like a fish. Whatever’s easiest to channel for you.

We’ve […]

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The First Step to Raising Money: Developing a Budget

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

Successful entrepreneurs possess many common traits: creative, idea-driven, optimistic, visionary, tenacious, willing to take risks, and hard working.  While developing a budget may seem counter to many of those characteristics, it is essentially the blueprint of your operation and can actually be a powerful tool for helping you realize the design of […]

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Starting a Green Business–Why Now is a Great Time

By On March 2, 2012 · Leave a Comment · In Interview, Start a Green Business, Sustainable Business Strategy

Videos from our online class with Jeff Hollender, founder and former CEO of Seventh Generation.

Is now a good time to start a green business? In this two part video excerpt from our Level 1 Workshop, GreenBusinessOwner.com Principal Scott Cooney, in conversation with Jeffrey Hollender, former CEO of Seventh Generation, tackle this question and give […]

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Tips for Just Being Productive

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

How many entrepreneurs does it take to switch out some CFL’s? Well….it depends on how many other windows they have open. Everyone says you should work smart, not work hard. Great advice, of course, but the devil’s in the details. How?

Do you ever come home from work feeling drained, tired, and […]

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Interview with Jeffrey Hollender, co-Founder of Seventh Generation

By On March 2, 2012 · Leave a Comment · In Interview, Policies of Sustainability, Start a Green Business, Sustainable Business Strategy

Recently, I (SC below) had the pleasure of conducting an interview with Jeffrey Hollender (JH below), Co-Founder and former CEO of Seventh Generation as well as co-founder of the American Sustainable Business Council as part of our sustainable business strategy series on GreenBusinessOwner.com. Mr. Hollender has a new […]

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How do you “hang up a shingle” if you’re not a brick and mortar business?

By On March 2, 2012 · Leave a Comment · In Marketing Green

Marketing a taco stand is, in a strictly hypothetical sense, simple. You find a place, set up your operation, and hang up a sign that says, “Tacos”. People get it, will likely try out your cuisine, and if they like it, tell their friends and probably yelp about it, too.

Marketing other […]

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Small Business Energy Conservation Tips, Low Hanging Fruit, and No-Brainers

By On March 2, 2012 · Leave a Comment · In Green Your Business

As a nation, energy use in commercial buildings and industrial settings dwarf our residential consumption. Clearly, business energy conservation is an area needing serious attention if we are going to address our national energy addiction.

Business energy conservation strategies present an opportunity to improve the bottom line of your company and decrease […]

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