Getting to know your customers–no matter their shade of green.
Market research helps you focus your marketing efforts. Plan for 1 hour, depending on Q&A, and bring plenty of questions.

This class will cover:

  • Free, inexpensive, and more in-depth techniques in market research
  • Identifying target market niches
  • How to hone your skills in market research to get the answers you really need


Check out a preview of this class here:


This class and accompanying materials are free!
There are no strings attached, and we’re not upselling anything. This is a free service of, thanks to generous support by our advertising sponsors.

If you want to hear about the next time this class is offered, we’ll be posting on the GreenBusinessOwner LinkedIn group and inviting all the fans of our Facebook page, so join our social media, and you’ll hear about upcoming classes like this one.

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About The Author

Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on

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