Setting up an exit strategy so your business maintains its values

Jeff Hollender co-founded Seventh Generation and served as its CEO for many years. He often spoke of “organic” growth, as opposed to chasing all the big fish in the market all the time, or “selling out” to the Wal-Mart’s of the world. (Back then, Wal-Mart was widely seen as the devil….now maybe they’re just a minion…)

Hollender’s slow, steady growth strategy eventually led to his ouster, and the values of Seventh Generation that he had instilled as the company’s founder hung in the balance. Would the company continue to be a shining star of the sustainable business community?

This document shows you how to set up your exit strategy (something you need anyway), along with some strategies to make sure the business continues to keep to its mission and vision that you have for it.

Setting Up Your Exit Strategy