Currently viewing the tag: "pricing strategy"

Webinar: Market Research

By On March 5, 2012 · Leave a Comment · In Interactive Webinars, Marketing Green, Sustainable Business Strategy

Getting to know your customers–no matter their shade of green.
Market research helps you focus your marketing efforts. Plan for 1 hour, depending on Q&A, and bring plenty of questions.

This class will cover:

Free, inexpensive, and more in-depth techniques in market research Identifying target market niches How to hone your […]

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Price Premiums for Green Products: How Much Will the Market Bear?

By On March 2, 2012 · 2 Comments · In Marketing Green, Sustainable Business Strategy

It’s plain that many consumers are just fine paying a bit of a price premium for green products. It’s also plain that many others are not. It gets interesting when you look at the stats across industries. In some, a large price premium is common and accepted. In others, the […]

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