Currently viewing the tag: "marketing strategy"
How to Market a Green Business
By Scott Cooney On March 2, 2009 · Leave a Comment · In Marketing Green
Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.
That is one of the […]
Everyone’s Cutting Back, So Why Should You Try to Hook the Big Fish?
By Scott Cooney On February 27, 2009 · Leave a Comment · In Sustainable Business Strategy
The recession is a tough time for small business owners. Conventional logic says to batten down the hatches and prepare for a long, cold winter. Conventional logic, however, is for conventional thinkers. You’re an eco-entrepreneur. So ride the horse that got you here and think outside the box.
In your pool of […]
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- Green franchise opportunities:
- Healthy Fast Food
- Farmer's Market
- Personal Trainer & Diet Planner
- Juice Bar and Smoothie Café
- Green Building Materials Store
- Permaculture and Urban Farming
- Edible and Organic Floristry
- Energy Efficiency Auditing
- Ecotourism and Sustainable Travel Planner
- Sustainable Coffee House
- Consignment Shop for Kids Clothing & Toys
- Natural Foods Co-op
- Sustainable Food Prep and Cooking Instruction
- Food Plant Nursery
- Mesh Network Telephone and Internet Company
- Drive-thru Coffee Stand & Espresso Shop
- Eco-Friendly House Cleaning Service
- Organic Backyard Garden Landscape Design
- Green Bed and Breakfast (B&B)
- Sustainable Mobile Food Vendor
- Biodiesel Cooperative
- Eco Friendly Pool and Spa Cleaning
- Green Wedding and Sustainable Event Planner
- Organic Farm
- Gift Basket Service
- Pedicab Company
- Used Books Vending Machines
- Organic Day Spa
- Restaurant Food Delivery Service
- Used Bicycle Retailer
- Landscape Maintenance in Arid climates
- Organic Food Delivery Service
- Outdoor Gear Consignment Shop
- Eco Concierge Service and Relocation Specialist
- Organic Community Supported Agriculture
- Sustainable Property Management
- Residential Solar
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