Currently viewing the tag: "marketing strategy"

How to Market a Green Business

By On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]

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Everyone’s Cutting Back, So Why Should You Try to Hook the Big Fish?

By On February 27, 2009 · Leave a Comment · In Sustainable Business Strategy

The recession is a tough time for small business owners.  Conventional logic says to batten down the hatches and prepare for a long, cold winter.  Conventional logic, however, is for conventional thinkers.  You’re an eco-entrepreneur.  So ride the horse that got you here and think outside the box. 

 

In your pool of […]

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