Currently viewing the tag: "LOHAS"

Finding Your Green Business’s IDEAL Clients

By On March 2, 2012 · Leave a Comment · In Marketing Green

As a marketing tool, networking is a great outlet for making ‘ideal’ connections for small businesses. What’s an ideal connection? Perhaps an analogy will help elucidate the term. You’ve probably heard the following saying:

Give a man a fish and you’ve fed him for a day.
Teach a man how to fish […]

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How to Market a Green Business

By On March 2, 2009 · Leave a Comment · In Marketing Green

Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first.

That is one of the […]

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