Currently viewing the tag: "customer loyalty"

Sustainable Restaurants: Quick Wins for Restaurateurs

By On August 29, 2012 · Leave a Comment · In Green Your Business

Sustainable food has been described as the gateway to the green economy. What that means is that people may first have sustainability enter their mindset because of something in their food. It may be something they learn, something they taste or experience, or something that forces them to change their diets, like […]

More →

Improving Customer Loyalty for Mission-Driven Companies by Wisely Focusing Your Marketing Dollars

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

How can a startup in the green economy effectively use its limited advertising and marketing resources in order to get the biggest bang for its buck? Obviously, there is no easy answer, but a recent study published in the Harvard Business Review by a McKinsey and Company Online Marketing Specialist gives companies […]

More →

7 Effective Customer Service Strategies for Green Business: Lessons from Zappos’ Tremendous Success

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Zappo’s, a company founded on online sales of shoes, has always had a culture that was a few degrees off from true north. Succeeding in a crowded marketplace with a business model that most investors would have scoffed at as completely untenable, the company’s success tells us that unconventional sometimes works despite its […]

More →