Currently viewing the category: "Sustainable Business Strategy"

Getting Investment for Your Startup: Is Crowdfunding an Option?

By On March 2, 2012 · 2 Comments · In Start a Green Business, Sustainable Business Strategy

Getting capital for a small business or startup is consistently ranked the #1 challenge facing entrepreneurs. The Obama campaign in 2008 was able to raise large amounts of money through lots of small donations, and was able to outfundraise the well-heeled oil industry-backed Republican party for the first time in history as a result. Can […]

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Biodiesel in your company vehicle: top 5 things to know

By On March 2, 2012 · Leave a Comment · In Green Your Business, Sustainable Business Strategy

Converting a corporate fleet to biofuels is one way to reduce emissions, and improve your corporate social responsibility. Biofuels are not a panacea by any means, but can be locally grown, locally processed, and are completely renewable, helping to break your company’s addiction to oil.

It’s not just good for the […]

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Carbon Measurement, Management, and Reduction for Small Businesses

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Carbon Trust, a not-for-profit company based in the U.K., has launched a new online guide, The Growing Business’ Guide to Managing Carbon. The guide is aimed at giving small businesses the types of capabilities for measuring (and hypothetically reducing) carbon emissions that previously were only available to larger companies with bigger […]

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Improving Customer Loyalty for Mission-Driven Companies by Wisely Focusing Your Marketing Dollars

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

How can a startup in the green economy effectively use its limited advertising and marketing resources in order to get the biggest bang for its buck? Obviously, there is no easy answer, but a recent study published in the Harvard Business Review by a McKinsey and Company Online Marketing Specialist gives companies […]

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Green Event Planning 101

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Planning an event for your company and doing it sustainably can be a fun and interesting way to engage your employees and show that your company is committed to more than just the bottom line. Here, we outline some of her tips for making your events as sustainable as possible–simply and inexpensively.

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The First Step to Raising Money: Developing a Budget

By On March 2, 2012 · Leave a Comment · In Start a Green Business, Sustainable Business Strategy

Successful entrepreneurs possess many common traits: creative, idea-driven, optimistic, visionary, tenacious, willing to take risks, and hard working.  While developing a budget may seem counter to many of those characteristics, it is essentially the blueprint of your operation and can actually be a powerful tool for helping you realize the design of […]

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Starting a Green Business–Why Now is a Great Time

By On March 2, 2012 · Leave a Comment · In Interview, Start a Green Business, Sustainable Business Strategy

Videos from our online class with Jeff Hollender, founder and former CEO of Seventh Generation.

Is now a good time to start a green business? In this two part video excerpt from our Level 1 Workshop, GreenBusinessOwner.com Principal Scott Cooney, in conversation with Jeffrey Hollender, former CEO of Seventh Generation, tackle this question and give […]

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Tips for Just Being Productive

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

How many entrepreneurs does it take to switch out some CFL’s? Well….it depends on how many other windows they have open. Everyone says you should work smart, not work hard. Great advice, of course, but the devil’s in the details. How?

Do you ever come home from work feeling drained, tired, and […]

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