Currently viewing the tag: "Customer service"

7 Effective Customer Service Strategies for Green Business: Lessons from Zappos’ Tremendous Success

By On March 2, 2012 · Leave a Comment · In Sustainable Business Strategy

Zappo’s, a company founded on online sales of shoes, has always had a culture that was a few degrees off from true north. Succeeding in a crowded marketplace with a business model that most investors would have scoffed at as completely untenable, the company’s success tells us that unconventional sometimes works despite its […]

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Business Strategies for Small Green Businesses During a Recession

By On March 4, 2009 · Leave a Comment · In Marketing Green, Sustainable Business Strategy

Counterintuitive strategies for eco-entrepreneurs during a recession

Everyone’s cutting spending.  Everyone’s cutting payroll.  Everyone is hunkering down for the Great Depression.  Why should your green business be any different?

Here are some counterintuitive strategies for keeping your company strong during this recession.

1.  Go over the top with customer service. 

Businesses will be tempted to cut […]

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